Expert | Obvious Expert | Elsom Eldridge, Jr.

Why? Because How to Position Yourself As The Obvious Expert is THE essential book for all serious consultants, coaches, speakers, advisors or entrepreneurs who wants to become well recognized in their field of expertise—and get paid accordingly.

Elsom Eldridge, Jr. and Mark Eldridge have created a book so devastatingly good, so easy to follow, and so handy to use that thousands of coaches and consultants, including the highest paid and most widely acclaimed, use it every day as a desk reference.

Read on to find out why How to Position Yourself As The Obvious Expert made the Amazon.com bestseller list…

When they go back and trace the breakthrough books of our generation, the ones that made people who they are, the must-reads, the must-owns, they look to the standards, the classics.

Experts agree: this is the most exciting time ever to be in business for yourself. But the only way to take full advantage of it is to be prepared by knowing what works and what doesn't as quickly and simply as possible.

How to Position Yourself As the Obvious Expert has been that quick, simple, handy resource that continues to launch thousands of outrageously successful businesses and keep them hovering above the rest.

Why? Because it's not just me giving you advice, it's a potpourri of over 150 well-established, highly acclaimed experts explaining in simple, step by step terminology how to do exactly what they did so you too can achieve “respected authority” status in your own field.

The minute you receive How to Position Yourself As The Obvious Expert in your mailbox you`ll want to tear it open and devour every page. That`s a normal reaction and I encourage you to do so, because when you start leafing through this book you will start to make some amazing discoveries, such as…

Plus, you'll discover how to create that all-important Unique Selling Proposition that will give you a brand that's effective and lucrative!

You`ll learn the insider secrets of the best connected networkers so you can get to know all the movers and shakers who can make you famous quickly.

Just imagine what putting the proven tactics of over 150 Obvious Experts into action would mean for you. It would be like treating your business with a magical growth serum and watching the dramatic results materialize almost instantly.

How to Position Yourself As The Obvious Expert is 250+ pages of the “best of the best” advice from myself, my son Mark L. Eldridge, and 150 other names you already know and respect. People like: Doug Hall, Dan Poynter, Joe Vitale, Jay Conrad Levinson, Dottie Walters, Kevin Hogan, Mark Hendricks, Tom Lambert, Richard Gerson, and Patti Wood, just to highlight a few.

Just take a look at the huge list of over 150 experts
that contributed to the book:

Rave Reviews Just Keep On Coming!
Just read what people like you
have to say about this book:

“Elsom and Mark Eldridge get it. Over 100 obviously simple, if you apply the advice, ways to send, sizzle, sling and shoot your consulting profits into the stratosphere. Residing within this wonderful resource are wise, unique strategies that will help you to write, plan and execute your way to stardom in the consulting world. Don't start a consulting business before you read this book.

It will save you years of mistakes and transport you into a mode of hyper success. If your consulting business is suffering, this is the prescription to not only heal the ill but to surge your practice into a state of success on steroids! I guard this rare gem.

No one borrows this book. It joins the rare, few selected others that I never want to be out of my sight or grasp. You need a head start if you are just beginning. You know you need a recharge if you are an old hat. Save those years or renew your passion. What are you waiting for. Buy it now!”

“This is a great book for the beginning or established small business owner / consultant who wants to maximize exposure and reach out to their target audience at low cost. Not only do the authors tell what should be done, they provide steps, and side bar quotes by 'names' in the industry we readily recognize and how they got that way. Packed with information.”

“This book shows all the tricks of the experts that make them experts. A perfect book for those that know their jobs, but are having trouble telling others that they are good. The book came with lots of great promo ideas. I used just one idea from the book and already I have more work than I can handle.

The book comes with over 100 ideas from expects in almost every field, you are able to mix and match ideas to create the perfect promo piece that will make you look great (AN EXPERT).”

“Elsom Eldridge's book is a hidden gem. Some might not buy it because the subtitle is 'How to Turbo Charge Your Consulting Business.' All you have to do is substitute your profession for “consulting” and this book is for you.

He emphasizes that writing information for your potential clients/customers in the form of books, pamphlets, free reports and the like is the best thing you can do to let people know you are the obvious expert because just being an expert is not enough--they have to know it.

It's an easy read--he lays a program out step by step. The great thing for those who take the steps necessary to write is that most of your competition is just so lazy that they will never even start.”

“In his excellent, wonderful, down-to-earth, and absolutely brilliant book, How to Position Yourself as the Obvious Expert, Elsom Eldridge clearly shows why he's affectionately known as the “Consultant's Consultant.”

His easy to follow and implement strategies, tips, and proven methods will truly help you quickly become known as the “Go-To Guy” (or Gal) in your field.

Elsom takes you through a step-by-step, paint-by-the-numbers plan anyone can follow. He teaches you exactly how to leverage what you have now, take some simple and doable steps, and quickly establish yourself as the obvious expert in your field.

And it works. You'd have to be dead broke or crazy not to invest a smart twenty-five bucks in yourself and get this book as fast as you can. What if one of your competitors already has his or her copy?

“I have benefited from learning from Elsom Eldridge for over 4 years now. This book is a compilation of his experience from many years of consulting plus many, many other individuals that Elsom managed somehow to include in this book. I've heard Elsom speak this material, I've used his techniques to my success and I've seen others benefit directly when they follow the advice in this book.”

“The Obvious Expert lays out an easy-to-follow, step-by-step plan that people can use to position themselves as an expert authority on a topic or in a niche market very easily and quickly. I especially like the short supporting stories from over 150 experts in a variety of fields that lend insight and inspiration into how they used these principles to their benefit in their careers. Highly recommended for entrepreneurs, authors, speakers, sales people, and management alike. Simply brilliant!”

Everyone's Lining Up to Rave About
How to Position Yourself As The Obvious Expert
— Here Are Even More Unsolicited Accolades

“How to Position Yourself As The Obvious Expert is THE BEST BOOK I read this year! It is a must-read (and re-read as a reference guide) for all professionals in business. The investment in this book has paid me back many times over.

Elsom Eldridge and his son Mark (along with over 100 contributors) have created an engagingly written masterpiece of a book that is practical, well thought out, and filled with easy to do ideas. The Obvious Expert is packed with strategies, tips, and tactics, making this book priceless and valuable for selling yourself and your ideas. So far I have bought over 25 copies to give to my colleagues and friends. They have all agreed...this book is a winner!”

-- Frank J. Candy
Author, professional speaker, and consultant
Founder and President
American Speakers Bureau Corporation(r)

"The title says it all, however, it wasn't so obvious as to how to be an expert until I read this eye opening book. I would have saved time, energy and money if I had only read this book sooner. Positioning being everything, I can now position myself as the obvious expert in anything I do. Thank you Elsom & Mark for creating this gem."

-- Tom Nicoli, BCH, CI
Published Author, Speaker and Certified Instructor
President of A Better You Hypnosis, Inc
Founder & Principle Instructor of New England Institute of Hypnosis

“Elsom Eldridge writes with authority and interviews those who have the expertise in their fields. The Obvious Expert is a book that lives up to its billing. 150 experts give USEFUL and SPECIFIC advice on building a powerhouse of a consulting or coaching practice. All the success stories are here with HOW TO in step by step format. I love it.”

“As soon as I opened 'Turbocharge Your Consulting Business Now', my heart started pumping. I'm seeing strategies and techniques to build my business that I have never thought of. This is a resource to be closely held ... it will give you the edge over your competition.”

“Using great marketing strategies and techniques works to a certain degree.Being seen as the obvious-expert in your field can brand you as 'the one to call'and skyrocket your income.”

The book is well written and full of important recipes to make you an outstanding Consultant. It is a must read for all Consultants and service providers

More PROOF!
The Obvious Expert is Obviously Working
for These People and Thousands More!

“This is a great book for the beginning or established small business owner / consultant who wants to maximize exposure and reach out to their target audience at low cost and DIY. Not only do the authors 'tell what should be done, they provide steps, and side bar quotes by 'names' in the industry we readily recognize and how they got that way. Packed with information with little 'fluff'. Much of the basic information builds on the late Howard Shenson's advice to whom the book is 'dedicated'. I'm working on several of their suggestions, and I've been in the medical device consulting business for over 10 years.”

“This wonderful book - The Obvious Expert - tells you what to do and exactly how to do it. Fantastic for the consultant, professional, or professor - and a superior marketing plan for any company seeking to position themselves as "experts" in their field of expertise. A good read, not overly technical. I heartily recommend this book.”

“I can tell how good and useful a book is by the number of pages I turn down so I can go back and re-read and absorb them and take some action. This book is the most dog-eared one I own! In almost every chapter there are 2-3 ideas that I can really use to promote my consulting firm and bring me more business. I received the book for free because I am one of the 100+ people who contributed some ideas that have worked for me, but I would have been more than willing to pay three times the price for the amount of helpful information that is in it.”

“The book comes with over 100 ideas from expects in almost every field, you are able to mix and match ideas to creat the pefect promo piece that will make you look great (AN EXPERT).”

I'm known far and wide as “the Consultants' Consultant.” I'm the recognized authority on the marketing and management of professional practices.

In addition to co-authoring How to Position Yourself as The Obvious Expert with my son, Mark Eldridge, I've also co-authored The Ultimate Home Study Action Course For Maximum Success in the Consulting Business with Dan Kennedy and The Encyclopedia of Consulting with Howard Shenson, and am the author of more than three dozen books, audio and video learning packages, research reports and booklets.

I also hold a Master's Degree (Ed.M.) in Education from the Harvard Graduate School of Education.

For the last 19 years I've been involved in producing more than 500 seminars and workshops attracting more than a million participants, and have been the marketing consultant to several of America's leading consultants, speakers, seminar providers and national associations.

Just take a look at the Table of Contents to get a glimpse at what you'll uncover when you crack open How to Position Yourself as The Obvious Expert:

Plus a complete Directory of the Obvious Expert Advisors including name, website and email address! It's like having your own “map to the stars” to use any way you'd like.

There are also exercises in the book, activities to stretch your mind and put the tactics into immediate action.

You'll even have sidebar tips, advice and indispensable tidbits of wisdom on almost every page.

If that isn't enough, you'll also have access to a wide variety of web resources by using a secret code located inside the book, so it's an ongoing learning experience unlike any other!

For the obvious expert, life is very very good. They are highly paid, they command respect, and they have the freedom to do what they love when they wake up in the morning without worrying about where their next client or customer will be coming from.

You can have a steady flow of clients calling you instead of the other way around.

And it all starts here, by ordering the book that is widely regarded as a desk reference by thousands of highly successful people all over the world.

P.S. Obvious Experts have confidence, almost a swagger about them. Because they know that they will never be hungry again. Their dues have all been paid and the rest is gravy. Icing on the cake. They are doing what they love and getting the respect and pay they deserve.